Six cities in Saudi Arabia will soon have Hot Wheels-themed e-kart race tracks as part of a SR50bn ($13.3bn) investment spend. Saudi Entertainment Ventures (SEVEN), part of Qiddiya Investment Company (QIC), a wholly owned Public Investment Fund (PIF) entity, and toy company MATTEL announced that they will be bringing the Hot Wheels e-karting racing tracks to six cities across Saudi Arabia. With the addition of Hot Wheels e-karts, SEVEN continues to bolster its portfolio and further build the karting community following its announcement earlier this year that it would be bringing indoor e-karting centres to multiple SEVEN entertainment destinations. Hot Wheels e-kart racing in Saudi Arabia Hot Wheels e-karts combine competition, experimentation, safety, and creativity to provide thrilling vehicle challenges that develop the skills and confidence for kids to take on the world. The Hot Wheels e-karting experiences will be in SEVEN’s entertainment complexes in: Damien Latham, Chief Attractions Officer at SEVEN, said: “We aspire to build solid partnerships that will enrich our innovative journey towards transforming Saudi Arabia into a leading global hub for entertainment through developing a unique entertainment ecosystem. “The partnership with the Hot Wheels brand will bring MATTEL’s brand mission to the Kingdom – to ignite […]