Dr Manfred Bräunl, CEO of Porsche Middle East and Africa FZE believes in leading through inspiration. In this interview, he discussed the impact of automotive electrification, bringing teams together in times of crisis, and putting passion forward. Can you discuss a recent innovation that has made an impact on your operations, the larger industry, or your customers? The biggest innovation for our company and the wider industry is undoubtedly the introduction of fully electric vehicles. Three years ago we launched the Taycan, our first fully electric Porsche. This year we will be unveiling the all-electric Macan. Our aim to have 80 per cent of our fleet electrified by 2030 puts Porsche at the forefront of innovative mobility. What were the biggest lessons learned while implementing this innovation? I have learned from driving these cars and seeing how our owners are enjoying them, that an all-electric Porsche is a true Porsche sportscar. They drive and feel like a Porsche, they evoke the same emotions, are shared in the same communities, and are the sportscars of their segment. They further the 76-year legacy of our company. How do you foster a successful work environment? I believe in leadership by inspiration, not by […]