Despite the growing popularity of Bitcoin, the number of individuals who own it worldwide is minuscule — leaving plenty of room for growth. Only 4% of the global population currently holds Bitcoin  BTC$79,820, with the highest concentration of ownership in the United States, where an estimated 14% of individuals own BTC. According to a research report from River, a BTC financial services company, North America remains the continent with the highest adoption rate among individuals and institutions, while Africa is currently the lowest at only 1.6%. Overall, BTC adoption tended to be higher in more developed regions than in developing regions. River estimates that BTC has only achieved 3% of its maximum adoption potential — signaling that the digital currency is still in the early stages of global adoption. The financial services company arrived at the 3% figure by calculating Bitcoin’s total addressable market, which includes governments, corporations, and institutions — at only 1%. River also took institutional underallocation and individual ownership rates into account to arrive at the 3% metric. Although Bitcoin has come a long way since its early cypherpunk days, recently becoming a US government reserve asset, several hurdles stand in the way of Bitcoin mass adoption on a global scale. […]