You could say Joe Cristalli tweeted his role as an executive producer and co-showrunner on the new " Frasier " sitcom into existence.

About 10 years ago as a fledgling TV writer and "Frasier" super fan, Cristalli started a Twitter account with "random jokes" about the show and character made famous by Kelsey Grammer in the sitcoms "Cheers" and "Frasier."