Emmanuel Macron has pledged to make France shine during the Olympics. Weaker than ever at home after recent elections, the French president hopes the Paris Games also will help his own star glitter again.

The Olympics are the best way to convince the world to "choose France," Macron said this week, trotting out a motto geared toward boosting foreign investment in the country. "It will promote our landscapes, our facilities, our savoir-faire as well, our gastronomy."