RIYADH: The global exhibition industry has proved its relevance as a cornerstone of business and societal growth, defying predictions it will become obsolete, according to the CEO of the Global Association of the Exhibition Industry, UFI. During an interview with Arab News, Kai Hattendorf highlighted the importance of face-to-face interaction in an era dominated by digital connectivity. He said while technology continued to revolutionize how people connected, the booming exhibitions industry suggested the requirement for physical gatherings was stronger than ever.