DUBAI: A report by The Future Laboratory and Together Group explores the emergence of Saudi Arabia as a cultural epicenter for luxury consumers, and also the role of women within this expanding market. “New Codes of Luxury in Saudi Arabia,” released in February, presents a detailed analysis of key trends in the market, exploring how the notion of luxury is shifting with the emergence of a new generation of consumers who are leaving behind outdated tropes and playing a vital, active role in defining new standards of luxury.