DUBAI: US-Palestinian beauty entrepreneurs Simi and Haze Khadra this week went on tour in the Middle East to launch their brand, SimiHaze Beauty, in the region. Their travels included stops in Saudi Arabia and the UAE. While in the region, the sister duo — raised by Palestinian parents between Riyadh, London and Dubai —  shared insights about their brand with Arab News. The 31-year-old identical twins, who are also DJs, said that they initially launched the brand out of “pure functionality,” creating products they wanted and needed in their own makeup routines.