Driven by a vision to create a responsive, proactive, and solution-oriented financial services company, Rana Almaeeli established SINNAD. In this interview, Almaeeli talks to us about her leadership journey in the financial services sector and addressing the ever-evolving needs of customers. Gulf Insider’s Business Leaders in the Middle East 2024 features a series of interviews with those at the helm of thriving, successful businesses in the region. From finance, education, and automotive to real estate, and more, we highlight the stories of success, journeys, and lessons learned. Can you share your journey at SINNAD and what motivated you to be part of this financial services company from its inception? My journey at SINNAD began at the very start of our establishment as a subsidiary of The BENEFIT Company, regulated by the Central Bank of Bahrain and licensed as an Ancillary Service Provider. I was driven by a vision to create a financial services company that truly understands and responds to client needs and realized that payment solutions not only facilitated payments but also fostered genuine relationships and trust with clients. It was essential to build a foundation that prioritized innovation and adaptability, ensuring we could meet the evolving demands of […]