Luxury cars and supercars are second nature to Karl Hamer, CEO of Adamas Motors, representing luxury vehicle franchises in Bahrain, UAE & Hong Kong. Charles Cooksey had an exclusive audience with Hamer, as he discussed at length not only what luxury vehicles mean to him, but what the true essence of luxury is in life and business. A man of rich anecdotes and adventures. Can you discuss a recent innovation that has made an impact on your operations, the larger industry, or your customers? The biggest shift we’ve seen for almost 100 years is the move toward electric vehicles (EVs) and sustainable tech. With EV infrastructure still developing, especially in the Middle East, we’ve made it easy for customers by including at-home chargers with every EV purchase. Charging at home means no more trips to the petrol station, which is ideal for city driving here. Customer experience is everything to us. We’re building new service centers with amenities like coffee shops, drive-in service receptions, viewing rooms with more comfortable spaces because we know customers still want that special in-person experience – to test drive, see, and feel the car before committing. While there’s a lot of talk about online car […]