Specialising in sleep fitness, Eight Sleep has announced its expansion to the United Arab Emirates (UAE), offering its groundbreaking Pod technology to new audiences within the country’s rapidly growing health and wellness market. As Eight Sleep’s first step into the Middle East, this expansion marks a big moment in its ongoing efforts to enhance health and performance through sleep, globally–bringing smarter sleep solutions to a region where sufficient rest remains a challenge. According to a study conducted by Premier Inn Middle East, as featured in the Khaleej Times, 40% of UAE residents are not getting enough sleep, with significant room for improvement in sleep quality. A notable 32% report irregular sleep schedules, while stress (48%) and temperature (36%) are cited as key factors disrupting sleep. ”The UAE is making big strides in health and wellness, with Dubai becoming a central player in that growth. People here are becoming more focused on their health and are seeking better sleep solutions to improve their daily performance. We’re excited to bring our technology to a market that’s ready for change, allowing us to meet the needs of health-conscious consumers and be part of the wellness shift happening in the UAE,” said Matteo Franceschetti, […]