British luxury vehicle company Jaguar has defended itself against backlash from internet users over its rebranding—including a new logo in a colorful new advertisement—with both fans and anti-“woke” critics ripping the ad’s diversity. Jaguar posted the new advertisement to its social media accounts Tuesday, featuring a diverse group of models in brightly colored outfits as messages like “live vivid” and “delete ordinary” appear onscreen, accompanied with the caption: “Copy nothing.” The advertisement, and new profile pictures across Jaguar’s social media accounts, unveil a new logo with a different, more simplistic font that contains both capital and lowercase letters and a revamped Jaguar “leaper” image. The ad sparked immediate blowback online: nearly all the top-liked Instagram comments on Jaguar’s post are critical, with the top comment, liked more than 13,000 times, claiming the company “killed a British icon.” In a press release, Jaguar said the advertisement marks the “reveal of a completely reimagined brand” focused on artistic expression, stating the “next stage in the transformation of Jaguar” will be revealed Dec. 2 at Miami Art Week. Jaguar also posted another image to social media Wednesday night, teasing what appears to be an upcoming electric car model, though it was similarly met […]