Pharmacy violated the stipulations cannot be tolerated, health ministry says Saudi health authorities have registered a case against a pharmacy after the store posted promotional clips showing horse-riding celebrities inside. The Ministry of Health stressed the necessity of committing to professionalism and transparency in the health sector, saying that violating the stipulations cannot be tolerated.  pic.twitter.com/O1ffxsD2TI — فيديوهات ترند (@Trend_vide0s) January 25, 2025 The ministry did not identify the pharmacy, or the celebrities involved in the act. Earlier this week, a video went viral on social media showing Shahd Al Shammari, a famous Saudi equestrian, casually touring a pharmacy on horseback. In the video, she is seen quietly navigating the aisles, checking products on the shelves, and collecting items, while a man films her unique shopping errand.  The footage sparked massive controversy on social media about ethics of marketing in the health sector. Critics dismissed the marketing tool as non-professional ​​and unhelpful in providing correct information about health products. Awareness Other commentators, however, opposed imposing restrictions on advertising, arguing that innovation in marketing methods could contribute to raising awareness and expanding the customer base. A lawyer said that the pharmacy in question may face legal consequences ranging from financial fines […]