TikTok has released its fifth annual What’s Next 2025 Trend Report, providing insights into the evolving preferences of its user community and the direction of marketing strategies on the platform. The report highlights three key trends: Brand Fusion, Identity Osmosis, and Creative Catalysts. The report states that two out of three TikTok users appreciate when brands collaborate with multiple creators. Additionally, 81 per cent of users say they have discovered new topics and trends on TikTok that they did not previously engage with, creating a globally connected and engaged community. General Manager, Global Business Solutions, Middle East, Turkey, Africa, Central and South Asia Shadi Kandil said: “In 2024, we saw brands push creative limits, lean into trends, and connect with their communities in powerful ways, but 2025 is set to take it even further. The creative storytelling opportunities on TikTok are endless, and this year brands and creators will come together to continue shaping culture, sparking fresh ideas, and accelerating business growth by tapping directly into what matters to the TikTok community.” What is brand fusion? Brand Fusion refers to a marketing approach where brands evolve to be more responsive and build lasting relationships with audiences. The report highlights the role of the platform’s Creator […]