Emirates has been ranked the best brand in the UAE for 2025, according to YouGov’s latest Best Brand Rankings. The airline secured the top position with a score of 60.4. YouGov’s rankings are based on the Index score from YouGov BrandIndex, which measures overall brand health in the UAE. The score is calculated by averaging six attributes: Impression, Quality, Value, Satisfaction, Recommend, and Reputation. Samsung, Almarai follow Emirates in UAE’s Best Brand rankings Samsung ranked second with a score of 56.7, followed by Almarai in third place with 56.0. adidas secured fourth place with 53.9, while WhatsApp rounded out the top five with 52.6. The list also included Samsung Galaxy (51.3), Apple (51.1), YouTube (51.0), and iPhone (50.1). Nike completed the top ten with a score of 49.5. YouGov also identified brands that showed the most improvement over the past year. Louvre Abu Dhabi recorded the highest increase in score with a +7.5 change. Noon Food ranked second among the top improvers with a +7.4 increase, followed by Al Baik at +6.7. Sea World Yas Island (+5.7) and Careem (+5.4) were also among the top five. Other brands in the top ten improvers included TikTok (+5.0), Vimto (+5.0), Talabat (+4.9), […]