Italian luxury automaker Ferrari RACE is world-renowned for making some of the most powerful, expensive, exclusive, and iconic cars ever made.  Having the opportunity to purchase one is a privilege in itself. The company’s backlog of orders currently stretches two years, and some of its most expensive and powerful models, like the ultra-limited F80, are reserved for the prancing horse’s most loyal and dedicated customers. Worst of all, they sell out before they garner headlines and grace the covers of car magazines.  Ferrari knows that Ferraris are desirable, and much more than that, they know that their buyers have fat wallets and very little self-control.  Best of all, they know that some buyers would move mountains to ensure their prancing horse is unlike any other “regular” Ferrari that might park next to them. For these kinds of customers, Ferrari has two different in-house customization programs, “Atelier” and “Tailor Made,” which allow owners to go absolutely buck wild when it comes to designing the sports car of their dreams. But while a normal manufacturer like Honda  (HMC)  would let buyers choose between 7 exterior colors and two interior colors for a Civic, Ferrari allows its customers to choose from over 160 colors for […]