DUBAI, 20th February, 2025 (WAM) -- The UAE has secured 10th place globally in the Global Soft Power Index 2025. The UAE's Nation Brand also witnessed a significant increase in its value from $ trillion to 1.223 trillion dollars in 2025.
The Global Soft Power Index, published by Brand Finance, evaluates 193 countries based on insights from 173,000 business leaders, policymakers, and civil society figures, making it