IQOS’s success in Egypt signals a promising opportunity for the introduction of additional smoke-free products to the market, according to Tommaso Di Giovanni, Vice President for International Communication and Engagement at Philip Morris International (PMI). With an estimated 15 million adult smokers in the country, IQOS has already made significant progress in providing a reduced-risk […]

The post Philip Morris targets expansion in Egypt after IQOS success appeared first on Dailynewsegypt.