DUBAI: Huda Beauty — founded by US Iraqi sisters Huda, Mona and Alya Kattan — is divesting its ownership in fragrance brand Kayali, co-founded by Huda and Mona Kattan in 2018, the pair announced on Monday. Mona is partnering with global growth equity firm General Atlantic to jointly own the fragrance brand. Kayali will operate as an independent company, with Mona continuing as the brand’s CEO.