DUBAI: Mariam Yehia is the ultimate nonconformist. As the founder and creative force behind Dubai-based fashion house Mrs Keepa, her label is not defined by traditional fashion norms. Known for bold silhouettes, sculptural tailoring and avant-garde sensibility, Mrs Keepa thrives on individuality and reinvention. Yehia’s Spring/Summer 2025 collection, La Boite, takes this ethos even further — challenging stereotypes, embracing duality, and redefining fashion as a personal and cultural narrative.